According to rules of the International union of exhibitions (UFI) about conducting of exhibition audit on an exhibition measure with the number of visitors from 5000 to 20000 persons must be polled no less than 500 persons. During conducting of exhibitions was polled 2 311 visitors by employees of firm «POTOK-Center», that allows to judge about the high degree of authenticity of results of questionnaire.

Results of questionnaire

 

Geography of visitors

 

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For three days of work of exhibitions its visitors represented all areas of Ukraine, Crimea and the Capital of Ukraine - Kiev

 

Representatives were marked from Russia, Belarus, Slovakia, Moldova, Germany, Czech, USA.

 

Specialists from Kiev most intensively visited exhibitions. In percent correlation it was 63,21% amounts of all visitors. Visitors from other regions – 34,42%, foreign visitors – 2,37%.

 

 

The amount of visitors from the different regions of Ukraine in percent correlation hesitated from 0,35% to 17,61%. Most of visitors were from Kiev region – 17,61%, by Dnepropetrovsk region – 8,1%, Poltava region – 7,92%, Kharkov region – 7,39%, Zhitomir region - 6,69%, Cherkassy region – 5,99%.

 

 

 

 

 

We can see a correlation of regional representatives on exhibitions on a diagram 1.

 

Distribution of visitors on regions, %

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Sphere of activity of visitors	%
Science and education	17,06
Laboratory medicine	11,92
Food industry	7,11
Other	7,04
Pharmaceutical industry	6,05
Chemical industry	6,05
Engineering industry	5,29
Ecology	4,96
Standardization and metrology	4,67
Metallurgy industry	4,27
Sanitary-and-epidemiological services	3,50
Agriculture	2,84
Fuel-energy complex, Gas-and-oil producing industry	2,62
Building materials production	2,33
Veterinary science	2,30
Geology	2,11
Light industry	1,68
Mineral resource industry	1,42
Pulp-and-paper industry	1,42
Bank structures	1,28
Criminalistics	1,13
Jewellery	1,09
Glass industry	0,95
Investment funds	0,91

 

 

 

Basic directions of activity of visitors of exhibitions are presented on the diagram 2:

                                                                          Diagram 2.

Post composition of visitors

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Post composition of visitors that were presented in a report from data of questionnaire are confirms high professional level of visitors also.

 

 

In more details it is possible to see the post distribution of visitors of exhibitions on the diagram 3.

                                                                                                                          

                                                                        Diagram 3

 

 

Post composition of visitors	%
Specialist	54,88
Head of department	31,97
Head of Enterprise	13,15

 

The presented list of post composition of visitors of exhibitions testifies to their high professional level.

According to the research data, it is obvious that more than 45 % of visitors have made the target group, authorised to make decisions on purchases or to influence such decisions.

Amount of working at Enterprise, %

 

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Amount of working at Enterprise	%
10 - 50 persons	21,75
More than 1000	15,34
Less than 10	15,01
201-500	14,25
501-1000	12,16
101-200	11,51
51-100	9,97

                                                                                       Diagram 4